Badalah began in 2023 as a shared ambition among three driven individuals who saw a clear need: to create a centralized platform that supports and elevates home-based businesses across the UAE. What started as informal brainstorming quickly evolved into a purpose-driven initiative to empower local entrepreneurs in an increasingly digital world. The team poured their time, energy, and passion into transforming the idea into a functioning reality.

In 2024, Badalah was officially founded by Eng. Amal Ebrahim Al Marzooqi — a tech visionary with a strong background in computer engineering, AI, and programming. Her deep passion for technology and community-building laid the foundation for a platform designed to be both innovative and accessible. Under her leadership, Badalah leverages cutting-edge solutions to provide a seamless, user-friendly experience for both customers and vendors.

At its heart, Badalah unifies UAE-based home businesses under one digital roof, serving as a vital link between local entrepreneurs and the wider community. It enables customers to easily discover unique, high-quality products and services while helping small businesses gain visibility and grow.

More than just a marketplace, Badalah is on a mission to empower local talent, foster economic resilience, and strengthen community bonds. Whether offering handmade goods, personalized services, or distinctive experiences, the platform gives home businesses the digital tools and exposure they need to thrive in today’s competitive landscape.