About Our Company

Badalah: Empowering Home Businesses in the UAE


In 2023, Badalah started as a shared vision among three driven individuals who recognized the need for a unified space to support and promote home businesses. What began as a series of ideas and brainstorming sessions on paper quickly transformed into a passionate project aimed at making a meaningful impact. These individuals worked tirelessly, dedicating their time and effort to bring their idea to life and make it a reality in the fast-paced and ever-changing world of technology and business.

By 2024, Badalah was officially founded by Eng. Amal Ebrahim Al Marzooqi, a visionary with a deep passion for programming, artificial intelligence (AI), and computer engineering. Eng. Amal’s experience in cutting-edge technologies combined with her drive to support local businesses became the foundation on which Badalah was built. Her expertise ensures that Badalah leverages the latest technological innovations to create a platform that is both efficient and user-friendly.

At its core, Badalah is driven by a simple yet powerful idea: to bring together all home-based businesses across the UAE into one unified platform. This platform serves as a bridge, connecting local entrepreneurs with the broader UAE community. By centralizing these businesses, Badalah creates an ecosystem where customers can easily discover and support homegrown enterprises, while entrepreneurs gain greater visibility and opportunities for growth.

Badalah’s mission is not only to empower small business owners but also to nurture innovation, strengthen the local economy, and foster a sense of community. Through this platform, we aim to celebrate the diversity of home businesses, offering them the tools and support they need to thrive in today’s competitive market. Whether it’s handmade crafts, personalized services, or unique products, Badalah ensures that these businesses can reach their full potential by connecting them with customers who value local, quality-driven services.